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PRETTY DANGEROUS
VISUAL SOLUTIONS


You’re excellent at what you do, but communicating that is another matter. I give you tools to help you explain and persuade effectively, so you can get back to being excellent.



UX Journey maps
Visualising a better user experience


Business Intelligence app
explaining business analytics


Aquifer modelling app suite
announcing a software launch


emotivate
writing better emails in healthcare


PwC
teaching leadership values

Make or Die
Curating a one-day make-a-thon



Playbook
creating a new kind of personal planner


Genome.One presentation
simplifying pharmacogenitics


NexGuard
making life better for your dog


PwC
teaching leadership values

Services

I’m Luke Mac, a graphic designer and copywriter in Sydney.


Corporate identity
Brand, logo and style guide design

Online
Design and development of eDMs and websites

DocumentsDesign and layout for sales aids, reports and leave-behinds


Copywriting Copy editing, content writing, naming, long or short form

PresentationOn-screen decks for pitches, keynotes and sales meetings


VisualisationInformation graphics, icon and one page explainers

Consulting
Not sure what you want? Brief help, ideation and training

Studio help Hired stylus for general artworking, on-site or remote.